JEEP AD: WHAT IS THE OUTRAGE?

Now I don’t give a damn about the sports ball— I would tune into the Super Bowl as a young lad to watch Tom Brady smack down on whoever his opponent was, now I usually only catch the last three minutes of the game— nonetheless, I can’t seem to escape the social culture that surrounds the game. There’s something so odd from a sociological aspect that everybody seems to celebrate the Super Bowl— It’s like the only Sunday of the year that should almost be a national holiday.

I always enjoy seeing Super Bowl ads because they always feel like the best work put out by ad agencies— My fascination for advertising has always had me more focused on commercials than the program itself. Jeep put out this ad on Sunday:

Now I drive an old JEEP, I have a slight bias, I’m familiar with the brand—this was absolutely beautiful. Bruce Springsteen cruising around middle America in an old CJ-7, delivering a beautiful monologue about a chapel in Kansas that stands on the center of the lower 48— symbolism for the ideological middle. He goes on to talk about freedom, divide, and fear. Springsteen reminds us that the soil we stand on is common ground— the ad moved me a ton.

This brought about outrage from what seems like both sides of the spectrum— we had a bunch of righties crying that JEEP was promoting a “woke” ad in calling for unity now that Biden has been elected— we had a bunch of left wing hippies crying that the ad was not just tone deaf, but that it didn’t reflect the image of America in diversity or inclusion— In the words of Pres. Joey Biden— Come on, Man!

They’re both wrong. The ad promoted a message of healing & the importance of freedom— hardly topics you could make arguments against, unless you’re a tyrant. The idea of outrage over somebody “misusing” their platform when you just don’t like the message is something I wish was fiction.

Anyways, Buy a JEEP.